“Let My People Go Surfing.”
Today, Yvon Chouinard, one of this generation’s most prolific outdoor wilderness area advocates, celebrates his 75th birthday. Yvon has been a ground-breaking pioneer in many ways. He was one of the leading climbers of the “Golden Age of Yosemite Climbing”, self-taught blacksmith, concerned environmentalist, avid fly fisherman, fearless surfer, and outdoor industry businessman extraordinaire.
Yvon led courageous first ascents in Yosemite, the Rockies, Patagonia, and Kenya, just to name a few.
He began his entrepreneurial career selling climbing hardware out of the back of his truck in Yosemite Valley, California. His second business, Patagonia, Inc., is regarded as highly for its environmental programs as for its legendary gear. In 1985, Yvon started 1% for the Planet. a campaign that became a global movement with over 1,000 participating companies donating 1% of their sales to a network of more than 3,000 approved environmental organizations worldwide. To date, Patagonia has awarded over $46 million in cash and in-kind donations to environmental groups through the organization.
And if you ever got your hand on a Patagonia catalog or visited one of their stores, they have the most amazing outdoor photography on the planet.
Happy birthday, Yvon.
Thanks for all you’ve done to keep our playground healthy!
Interesting articles on Yvon Chouinard
- Interview with Yvon Chouinard
- An article in the Wall Street Journal
- Patagonia’s Yvon Chouinard Shows Brands they Don’t Have to Buy into the Usual Growth Path Story